10up

10up

Featured Verified

Finely crafted websites and tools.

Remote

Founded

2011

Team

200+

About 10up

10up is the WordPress practice of Fueled, a digital transformation agency specializing in enterprise-grade websites and content management systems for some of the world's most demanding organizations. The agency has built flagship projects including WhiteHouse.gov and Google's Site Kit, and counts Microsoft, Disney, Salesforce, Harvard, Mayo Clinic, and the State of California among its clients. In 2023 alone, 10up made 904 contributions to WordPress Core—the third-highest among 286 contributing companies—demonstrating technical depth that extends beyond client work into stewarding the open-source ecosystem itself. What distinguishes 10up is its fully distributed model of 300+ experts working across the US, Canada, Europe, and India, combined with a philosophy that emphasizes open-source leadership, emerging technologies like generative AI, and a deliberate commitment to remaining accessible to clients regardless of project scale. The agency positions itself as 'big enough to conquer any challenge, and small enough to care,' backed by testimonials from Microsoft's Director of Communications praising their consistent delivery and from a former WIRED engineering director calling them among the best consulting teams in 15 years.

Profile compiled by AI from public sources. Last updated March 2026.

Capabilities

Strategy

Strategic consulting that determines whether to build an app or responsive website, evaluates revenue optimization, analyzes user behavior patterns, and develops comprehensive digital plans rather than jumping straight to execution.

Design

Design that blends functional and beautiful elements with a focus on audience experience and the brand-consumer relationship, delivering design that performs while inspiring.

Engineering

Expert code implementation and review for enterprise platforms like WordPress.com VIP, delivered by sought-after international speakers who prioritize reliability and performance.

Clients

Selected Work

The White House Government

Rebuilding WhiteHouse.gov

Complete redesign and rebuild of the official White House website using WordPress as the content management system.

Flagship project establishing 10up's capability with mission-critical government digital infrastructure.
Salesforce Technology

Award Winning Salesforce SalesBlazer

Development of Salesforce's SalesBlazer platform that won Project of the Year.

Project of the Year award recognition.
Politico.EU Media and Publishing

Politico.EU

Digital platform development for Politico's European news operation.

Northeastern University Higher Education

Northeastern University Student Life

Website redesign and development for Northeastern University's student life digital presence.

State of California Government

California DMV Web Transformation

Complete web transformation and redesign of the California Department of Motor Vehicles website.

Major government digital transformation project.

Tech Stack

WordPressWordPress CoreWordPress.com VIPWooCommerceGenerative AIClassifAIOpen Source Tools

Industries

Media and PublishingTechnologyGovernmentHealthcareHigher EducationE-CommerceNon-ProfitHospitalityEntertainment

Team

JG

Jake Goldman

Partner & Founder

JE

John Eckman

Chief Operating Officer

SW

Sarah Williams

Chief Delivery Officer (name visible but bio cut off)

Insights

10up Made 904 WordPress Core Contributions in 2023

10up ranked third among 286 companies contributing to WordPress Core in 2023 with 904 contributions, nearly doubling their 2022 total of 501 contributions across 25 team members including 3 Core Committers.

Our New Fueled Brand (10up becomes WordPress Practice)

Announcement of 10up's rebranding as the WordPress practice of Fueled following their 2023 merger.

ClassifAI Updates Roundup: A More Powerful, Flexible AI Toolkit for WordPress

Updates to the ClassifAI open-source plugin expanding AI capabilities for WordPress users.

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