About NoGood
NoGood is a New York-born growth marketing agency that builds purpose-built squads around clients' unique growth challenges, combining multidisciplinary performance, content, and creative expertise with proprietary analytics and AI technology. The agency has earned an 84% client retention rate while working with an impressive roster including Nike, TikTok, Intuit, MongoDB, Inflection AI, Amazon, P&G, and Match Group—spanning startups, scale-ups, and Fortune 500 companies. NoGood's track record speaks loudly: 65% of clients doubled their revenue within six months, with specific wins including a 300% increase in app downloads for Inflection AI (reaching 1 million daily active users in 3 months), 879% growth for ByteDance's inbound lead generation, and a 113% increase in qualified leads for Spring Health. The agency differentiates itself through five core pillars: bespoke squads of experts, a proven growth framework rooted in high-velocity experimentation, strong data science competency with state-of-the-art analytics stacks, deep vertical expertise across industries like eCommerce and healthcare, and standout creator talent for short-form video.
Profile compiled by AI from public sources. Last updated March 2026.
Capabilities
Answer Engine Optimization (AEO)
They execute research-backed optimization strategies that boost brand visibility in AI search, helping brands appear in LLM responses and AI-powered search results.
Paid Search
They maximize lead volume and quality with hyper-targeted campaigns and high-impact keyword strategies to drive acquisition through search advertising.
SEO
They develop top-ranking content that targets specific industry niches and captures high-intent traffic through organic search optimization.
Social Ads
They design thumb-stopping media experiences across social platforms to meet audiences where they spend time scrolling.
Performance Branding
They tell purpose-driven brand stories that are rooted in data and performance analytics, blending creativity with measurable results.
Organic Social
They build organic social strategies that tap into culture, fuel community, and keep brands top-of-mind in visible and valuable ways.
Content Marketing
They create timely and culturally relevant content that resonates with target audiences and drives consistent conversions.
Conversion Rate Optimization (CRO)
They design and optimize landing pages that create frictionless customer journeys transforming intent into loyalty.
Lifecycle Marketing
They reach customers with hyper-customized experiences through granular segmentation and automated flows.
Clients
Selected Work
SteelSeries: AI Search Visibility Growth
NoGood leveraged AEO expertise to turn AI search into a scalable revenue channel, optimizing the brand's visibility in LLMs and AI-powered search engines.
Inflection AI: App Download Growth
NoGood executed performance branding and rapid experimentation to drive user acquisition for the AI consumer app, achieving massive scale quickly.
MongoDB: Repositioning from Database to AI Platform
NoGood shifted MongoDB's brand positioning from 'database company' to 'AI-powered developer platform' through strategic content and social engagement.
Gelato: Lower Acquisition Costs & Organic Scaling
NoGood transformed Gelato's growth through strategic organic social and paid channel optimization, significantly reducing acquisition costs while scaling organic reach.
Spring Health: Provider Lead Generation & Conversion
NoGood implemented targeted lead generation and conversion optimization strategies for the $2B healthcare SaaS platform, focusing on healthcare provider acquisition.
ByteDance: Inbound Lead Generation Transformation
NoGood challenged and restructured ByteDance's approach to inbound activities, transforming their lead generation strategy through content marketing and automation.
JVN (Amyris): Performance Branding & Rapid Experimentation
NoGood's performance branding methodology and rapid experimentation approach drove significant brand growth and sales volume for the beauty/consumer brand.
Tech Stack
Industries
Team
Daria Erzakova
SEO & Content Growth Marketing Manager
Jasmine W.
Director of Growth Marketing (ByteDance)
Teresa Lo
VP of Growth Marketing (Amyris/JVN)
Jeremiah Andrick
VP of Marketing (SteelSeries)
Insights
5 AI Marketing Trends to Watch in 2026
Explores emerging AI marketing trends including paid ads in LLMs, agentic AI, answer engine optimization, privacy-first personalization, and the push for authentic content.
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