Straight North
Straight North is a full-service internet marketing agency focused on SEO, PP...
Founded
2020
Team
100+
About Straight North
Straight North is a Chicago-based full-service digital marketing agency that positions itself as a comprehensive partner for revenue-driven growth. The agency combines SEO, paid advertising, web design, and creative services with a stated philosophy of data-driven strategy and measurable outcomes. Leadership includes Chairman and CEO David Duerr and Founding Partner/Chief Creative Officer Kevin Duffy, alongside a team averaging over 10 years of digital marketing experience each.
The agency has demonstrated impact across diverse verticals. FMH Conveyors achieved a 160% surge in organic leads and 31% increase in paid search leads under Straight North's guidance. Sourgum saw 32% growth in paid-generated customers while reducing cost-per-acquisition by 23%. A SaaS billing platform client experienced 271% year-over-year lead growth and 267% quarter-over-quarter improvement. These results reflect the agency's stated commitment to treating client success as their own success.
What distinguishes Straight North is its integrated, in-house model across disciplines—web design, copywriting, SEO strategy, paid advertising, and creative production—rather than outsourcing components. The team operates under a stated philosophy of "exceptional service, measurable results, no trade-offs." Notably, the agency is positioning itself ahead of industry shifts, with emerging focus on AI visibility and discoverability as search behaviors evolve, reflecting thought leadership in how SEO and content strategy must adapt to AI-powered search.
Profile compiled by AI from public sources. Last updated March 2026.
Capabilities
SEO
Leveraging expertise in strategy, link acquisition, and high-performing content to build authority and convert audiences into customers. The agency emphasizes remaining genuinely useful to audiences as core to SEO effectiveness.
Web Design
In-house team with expertise across web design, development, copywriting, SEO, UI/UX, and conversion optimization to create lead-generating websites.
Paid Advertising
Expert guidance across Search, Shopping, Display, Performance Max, and social advertising to extend reach and acquire customers.
Creative Services
Dynamic creative services team providing visual communications and design to help companies stand out and persuade prospects to inquire and buy.
Clients
Selected Work
Triple-Digit Surge in Leads for FMH Conveyors
Straight North drove significant organic and paid search lead growth through integrated SEO and paid advertising strategy.
Massive Growth and Improved CAC for Sourgum
Campaign optimization focused on paid customer acquisition while reducing cost per sale through strategic paid advertising.
Dominating SaaS Market with Explosive Lead Growth
Lead generation strategy delivered exceptional growth rates for a billing platform SaaS company through multi-channel digital marketing.
Tech Stack
Industries
Team
David Duerr
Chairman, Chief Executive Officer
Kevin Duffy
Founding Partner, Chief Creative Officer
Frank Fornaris
President
Anthony Ciango
Vice President, Sales
Matt Lane
Vice President, Sales
Matt Cannon
Vice President, Web Services
Tom Lustina
Director of SEO
Huma Khimani
Director of Web Services
Natalie Berberet
Director of Production
Mike Callan
Director of Application Development
Tammy Barry
Director of Human Resources
Michael Lovelle
Senior Paid Advertising Strategist
+33 more
Insights
The Evolution of Search: From Keywords to AI Context
Explores how search has evolved from simple keyword matching through contextual understanding within queries to AI-powered contextual understanding beyond queries, and what this means for SEO strategy and content creation.
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