Tinuiti

Tinuiti is the largest independent performance marketing agency in the US, managing over $4 billion in annual digital media spend across a full-funnel approach spanning commerce, TV & audio, social, search, and emerging channels. The agency's core philosophy—"Love Growth. Hate Waste"—is operationalized through Bliss Point by Tinuiti, a proprietary measurement technology built on causal inference and machine learning that identifies growth opportunities and eliminates marketing waste. Recent marquee wins include serving as full-funnel agency of record for Carter's Inc., expanding Netflix's ad capabilities, and helming integrated TV strategies for Blue Apron, while also earning YouTube's 2026 AdBlitz Award for creative work with e.l.f. Beauty. The company positions itself as intelligence-driven rather than platform-dependent, combining what it calls "brilliant humans" with advanced technology to deliver both immediate and enduring growth. Tinuiti has expanded its executive leadership in 2025-2026, appointing a Chief Revenue Officer and Chief Operating Officer to scale operations, and demonstrates commitment to inclusive workplace culture by achieving top scores on the Human Rights Campaign's Corporate Equality Index. The agency has also launched proprietary AI tools like AdCopy AI (delivering 15%+ performance lifts for early adopters) and introduced AI SEO as a new service evolution, signaling aggressive innovation in response to the rise of large language models in search and marketing.