Wpromote

Wpromote

Featured Verified

Think Like A Challenger.

El Segundo

Founded

2001

Team

500+

About Wpromote

Wpromote is a full-funnel digital marketing agency that bridges the historically divided worlds of creative excellence and performance accountability. Founded in 2001 and now positioned as an independent powerhouse following its 2024 acquisition of creative agency Giant Spoon, the firm manages hundreds of millions in ad spend across Google, Meta, Amazon, and programmatic channels for enterprise clients including Whirlpool, TransUnion, Zenni Optical, Athletic Brewing Company, and Peacock. The agency has earned recognition as Ad Age's Performance Marketing Agency of the Year and has won accolades from Cannes Lions, The Drum, and Clio, distinguishing itself in an industry where most agencies traditionally choose between brand-building and direct response.

Wpromote's track record demonstrates measurable impact across diverse verticals. For Aqua-Aston Hospitality, Hawaii's largest hotel chain, the agency achieved a 1,330% year-over-year increase in return on ad spend by recalibrating Facebook campaign goals and deploying dynamic travel ads optimized for conversion, the work drove a 7x reduction in bounce rate and dramatic increases in direct bookings. For Athletic Brewing Company, the firm generated a 50% increase in cans sold, while driving 40% new subscriber growth for Peacock and 22-point growth in another major metric—results that underscore the agency's capability to deliver both awareness and conversion at scale.

Wpromote differentiates itself through proprietary technology and integrated talent. The agency developed Polaris IQ, a marketing intelligence platform that consolidates disparate data sources and applies AI to surface high-impact insights including predictive forecasting, real-time campaign monitoring, transparent benchmarking, and creative analysis. The team combines strategists, media buyers, creative directors, and data scientists into a single operating model, explicitly designed to end what the agency calls the false choice between creativity and performance—a positioning reinforced by the Giant Spoon merger and reflected in its stated mission to help brands "never have to choose between love and money."

Profile compiled by AI from public sources. Last updated March 2026.

Capabilities

Media

Winning solutions that connect brand and performance across paid, earned, and owned channels, delivering measurable results across Google, Meta, Amazon, and programmatic platforms.

Data & Analytics

Unique measurement and analytics solutions that zero in on the best next dollar spent and fuel better business decisions through proprietary intelligence platforms.

Creative

Provocative creative that expands the way people experience brands and powers audience connection, now expanded through the integration of Giant Spoon's creative capabilities.

Strategy & Planning

Holistic full-funnel marketing strategy that drives long-term transformative growth by uniting strategy, media, creative, and data into one integrated playbook.

AI Search

Specialized capabilities in AI-powered search marketing, including website fundamentals, digital PR, and LLM optimization to help brands win in the evolving AI search landscape.

Clients

Selected Work

Driving High Return Bookings With Facebook

Driving High Return Bookings With Facebook

Aqua-Aston Hospitality Hospitality & Travel

1,330% increase in return on ad spend year-over-year, 7x decrease in bounce rate from Facebook ads

View Case Study
Trina Turk

Trina Turk

Trina Turk Apparel & Fashion
View Case Study
Zenni

Zenni

Zenni E-commerce & Retail
View Case Study
5.11 Tactical

5.11 Tactical

5.11 Tactical Tactical & Outdoor
View Case Study

Tech Stack

Polaris IQ (proprietary marketing intelligence platform)Facebook PixelFacebook Dynamic Ads for TravelGoogle AdsMeta AdsAmazon AdvertisingProgrammatic AdvertisingAI-powered creative analysisPredictive forecasting toolsReal-time campaign monitoring

Industries

Hospitality & TravelE-commerce & RetailCPG & BeveragesFinancial ServicesStreaming & MediaEyewear & AccessoriesApparel & FashionTactical & Outdoor

Team

ML

Matt Lally

Unknown (contributed QBR guide article)

Insights

The Necessary Guide to Quarterly Business Reviews

A comprehensive guide to ideating, preparing, and presenting Quarterly Business Reviews to executives, covering the QBR brainstorm process, data preparation, presentation storytelling, and best practices learned from conducting 17+ QBRs.

Wpromote Acquires Giant Spoon, Forming a New Independent Powerhouse

Announcement of Wpromote's acquisition of creative agency Giant Spoon, uniting bold creative and data-driven media to deliver transformative business outcomes.

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